Our goal is to create content that captures the target audience’s attention and drives engagement. According to recent studies (e.g., research by Berger & Milkman, 2012), viral content is more likely to be shared and reach a wider audience. We use storytelling and behavioral psychology techniques to create highly shareable content.
Caracol Media invests in platforms such as Kwai, Native Ads and push notification due to the significant growth of these channels. According to data from eMarketer (2023), investment in advertising on non-traditional platforms is on the rise, offering unique opportunities to reach specific audiences in a more direct and engaging way.
The production of infoproducts is an effective strategy for scaling businesses. Studies indicate that infoproducts can generate high returns on investment (ROI), especially when combined with well-planned digital marketing campaigns (Source: Neil Patel, 2020). At Caracol Media, we help our clients transform their knowledge into profitable digital products.